ABOUT US
Our Audience
Reach an audience who are investing big in their lives.
Our audience is an optimistic tribe aspiring for the new Australian dream. Anyone that is looking to step up, upgrade or expand. They are well educated but still seek advice.
Common Audience Traits
Seek advice and guidance | Transitional stage in life | Well educated | Demand quality and value | Aspirational | Tech savvy
Behaviours
45% of consumers visit their homemaker centre every month
38% of consumers visit their homemaker centre every quarter
Audience Profiles
“When my home looks good, I feel good, and am proud to have friends and family around.”
Young Couple
Approx 28-33
Setting Up for Firsts
First home or unit
Big career goals
Works hard for financial security
Uses latest in technology
Focus
Home entertaining with friends
Future family – setting up nursery
Technology in the home
“With busy lives, staying at home is a luxury. It’s so nice.”
Established Family
Approx 33-39
Mid-life Households
Proud of their home
Multi-taskers, open to changes
Financially mindful. Investing in future.
Confident in their lives and what the future holds
Focus
Kids – outdoor & indoor toys and activities
Entertaining with like minded friends/family
Easy living – Kitchen / Bathroom / Laundry
Technology & entertainment in the home
“With the kids gone, we can afford for our home to be a bit more luxurious.”
Experienced Homemaker
Approx 50+
Just Retired
Older, well educated couples
Mortgage paid (or close to) – No longer working full time
Seeking quality, comfort & leisure
Disposable income for some indulgences
Focus
Entertaining friends & older children with their family
Luxury – heated floors, walk in robes & furnishings
Technology – staying connected with family
Connecting Communities
Our spaces are as diverse as our customers… and we wouldn’t have it any other way! We bring together Home, Lifestyle, Food and Health & Wellbeing, creating community hubs that are so much more than just a shopping destination.
Whether our customers are taking advantage of the free activities & events for kids, participating in charity programs to support local causes, or simply joining the Weekday Walkers Club to get active and meet new friends, there’s always a reason to Shop, Eat, Play and Visit.
Our centres offer your brand a platform to be heard… an opportunity to reach your customers directly.
OUR CENTRES
Super centre
Our largest internal centres, positioned along the eastern side of Australia amongst metro locations.
Home
Our medium outdoor centres, located in the outer edge metro areas of major cities.
Hub
Our concise outdoor centres servicing our regional locations around Australia.
20 centres across Australia
Our Retail Mix
Home
Our diverse range of retailers ensures that each centres is a one-stop-shop for visitors to update & improve their home. We know our customers are looking to make positive changes to the space they live in, and we thrive on facilitating that transformation in the most helpful and holistic way possible.
Lifestyle
We truly believe that home is where the heart is. So whether our customer is renovating a house themselves, baby-proofing their first rental apartment, decorating an investment property, or simply looking for ideas and inspriration, we’ve got exactly what they need to fill their space with warmth & style. Retailers include JB HiFi, Adairs, Baby Bunting, Spotlight, and Petstock
Food
We don’t want our customers to ‘shop until they drop’ – we want them to refuel and enjoy a delicious meal at one of the many cafes or restaurants available, or simply rekax and take a break with a rich, creamy coffee and a magazine. Retailers include esteemed locals such as The Flavour Mill and Bare Bones Society, deluxe food court options such as Choice Sushi and The Coffee Club, and familiar family favourites like Subway and KFC.
Health
Our customers are our priority, and we’re passionate about making their visit as useful and productive as possible. Many of our centres conveniently offer an array of health services and retailers, including medical, dental, pathology, physiotherapy, yoga, pilates, and fitness as well as pharmacies and chemists. Retailers include Chemist Warehouse, Planet Fitness, Bonfire Hot Yoga, and Fernwood Fitness.
WHAT WE OFFER
Our unique service for media & advertising solutions
Digital Media
Email newsletters, Wifi sponsorship, website content, featured news posts and featured offer posts.
Social
Promoted posts on Facebook and Instagram
Site Activation
Visual merchandising including stages or pods and casual mall leasing opportunities
In Centre Media
Door decals, signage, carpark column wraps, pylon signs, atrium Banners, escalator signage, digital media and experiential.
Print Media
Promote your brand to a highly engaged audience in our high quality B2B and B2C print publications
Sponsorship
Parents rooms, food court areas, kids club and seasonal based event opportunities
CASE STUDIES
Kids Cove Early Learning Centre
Branding Method: Sponsorship
Business Type: Lifestyle
Robert has worked with Aventus to grow a successful sponsorship that gives not only exposure to his target audience he’s trying to reach, but also offers great engagement with them.
“By integrating with digital and social touchpoints with the centre, we’re able to really demonstrate the services we can offer. It’s a great long term relationship that’s helping us build our brand. Our sponsorship with Aventus helps grow our business and reach potential customers in a way we never could have before.”
Robert Rezk, Managing Director
Blind Motion
Branding Method: Site Activation
Business Type: Home
“Being located in a large format retail centre, gives us a physical presence in an area which we could not reach on our own. It’s a casual mall leasing spot and reduces our costs – since we’ve been here, it has certainly paid its own way. We are reaching the right people, when they are ready to shop. The quality of leads we receive are high – which is exactly what we need. The people who go there are serious shoppers.
The space has become an integral part of our marketing strategy and it contributes significantly to our overall sales. Aventus are supportive and keep us informed of what’s happening in and around the centre and are very easy to deal with. We feel like it’s a real partnership for our business.”
Phil Barnett, Sales Manager
We love the opportunity to extend our store footprint within the centre, by using CML spaces. We did it recently and brought in suppliers who helped us showcase some of our products. It was great branding and helped bring customers in to our store. Our sales increased by 40% over that weekend, we were very happy.Tim Wenden, Harvey Norman, Belrose Super Centre
Leasing the CML spaces and working closely with Aventus has allowed us to expand the range we are able to offer customers and increase our exposure to customer traffic. It has been a great opportunity for us and an enjoyable extension of our partnership with Aventus.Karah Easom, Beds and Dreams, Hills Super Centre
All round a professional and pleasant centre to work with. Aventus offers various locations for branding for every campaign we run. It gives us great exposure to our promotions all year round!Trade Marketing, Nespresso, Hills Super Centre
Let's work together and amplify your brand!
Or to discuss options contact Stephanie Parker at stephanie.parker@aventusgroup.com.au or on 02 9285 6716